AskCab

Privacy Policy

How we collect, use, and protect your personal information.

Last updated: January 2026

1. Introduction

AskCab ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our taxi, vehicle hire, and advertising services or visit our website at askcabs.co.uk.

By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies, please do not use our services.

2. Information We Collect

Personal Information You Provide

  • Booking details: Name, phone number, email address, pickup and drop-off locations, travel date and time, number of passengers, and any special requirements.
  • Driver applications: Full name, contact details, driving licence information, DBS certificate, vehicle details, and employment history.
  • Advertising enquiries: Business name, contact person, email, phone, and campaign requirements.
  • Communications: Messages sent via our website forms, WhatsApp, email, or phone calls.

Information Collected Automatically

  • Usage data: Pages visited, time spent on pages, browser type, device information, and IP address.
  • Cookies and tracking: We use Google Analytics and Facebook Pixel to understand how visitors use our website.

3. How We Use Your Information

  • To process and confirm your bookings and payments
  • To communicate with you about your booking, including changes or driver details
  • To respond to your enquiries, applications, and customer service requests
  • To improve our services, website, and customer experience
  • To send you marketing communications (only with your consent — you can unsubscribe at any time)
  • To comply with legal obligations and resolve disputes
  • To prevent fraud and ensure the security of our services

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

  • Our drivers: Only the necessary booking details (name, phone, locations) to fulfil your trip.
  • Service providers: Third parties who help us operate our business (payment processors, hosting, analytics).
  • Legal authorities: When required by law, court order, or to protect our rights.

5. Data Security

We implement industry-standard security measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this policy, comply with legal obligations, resolve disputes, and enforce our agreements. Booking records are typically kept for 7 years for tax and accounting purposes.

7. Your Rights Under UK GDPR

You have the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate or incomplete data
  • Request deletion of your personal information (subject to legal requirements)
  • Object to or restrict our processing of your data
  • Withdraw consent for marketing communications at any time
  • Request a copy of your data in a portable format
  • Lodge a complaint with the Information Commissioner's Office (ICO)

8. Cookies

Our website uses cookies and similar tracking technologies to enhance your experience. You can control cookies through your browser settings. Disabling cookies may affect the functionality of our website.

9. Children's Privacy

Our services are not intended for children under 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please contact us: